FDB Media Principal Consultant Bio

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TK is the Principal Internet Marketing Consultant & Program Director at FDB, a Web 2.0 consultancy & solutions provider.

His understanding of the relationship between technology and human behaviors has successfully helped hundreds of entrepreneurial and multinational companies harness the right blend of information and multimedia technologies for marketing communications.  FDB’s program development and project management practice areas include:

• Web-centric marketing process design engineering
• Online brand presence analysis & promotions
• Web-based new product market research & campaigns
• Search Engine Optimization (SEO) advertising campaigns
• Web-centric lead generation inquiry response solutions
• Customer/sales prospect profiling & behavioral analysis 
• Channel /consumer/user information communities
• Search-optimized website / content development     

FDB’s clientele ranges from small entrepreneurial firms to multinationals, including: Sanyo, Disney, Xerox, TRW, Beckman, Allergan, Toshiba Medical, and Ingram Micro

In 1995, foreseeing how the Internet would forever change the dissemination of marketing communications, TK directed the transformation of FDB from a multimedia communications agency to an online marketing consultancy and solutions provider.

TK is a board member of TechAmerica Orange County Chapter. He has served on the Board of Idea Fisher, Inc., a keyword taxonomy authoring tools provider, and The Ezell Group, a global business consultancy. TK was a founding committee member of the Tech Coast Advisory Group for emerging growth technology companies, and a former advisory member of Adaptive Business Leaders (ABL), an executive roundtable organization; and as the President and Board of Directors for Organization for Chinese-American Entrepreneur Advisory Network (OCEAN), a non-profit executive mentoring  organization for Asian-American entrepreneurs.

TK and his team have received many industry recognitions, to include: Telly Awards, Ad Club, ITVA, Medical Marketing Association, AV Communicators, and International Tele- production Society.

TK earned his BA degree in Broadcasting from the University of Houston. At San Diego State University, TK completed his Masters studies with a concentration in New Product Marketing and Mass Media program development.